Brands are playing their cards right with advertising on mobile games, says InMobi report
3 in 4 have significantly increased their investment in mobile gaming advertising in the last year, owing to higher audience attention and engagement Bengaluru, September 22, 2022: InMobi, a leading provider of content, monetization, and marketing technologies that help businesses fuel growth, released the findings of its latest Mobile Game Advertising 2022 report for India. According to the report, 75% of brands have been advertising on mobile game apps for more than a year, which has led to a two-fold increase in gaming ad spends since the pandemic. InMobi surveyed 205 Indian Mobile Marketing leaders, including senior executives from brands…